I had the privilege of speaking at SMX Advanced 2010 in Seattle on June 9th for the Location Services panel which I felt was one of strongest panels of arguably the best search marketing conference of the year.
I state this, not because I am on it, but what makes SMX Advanced one of the best conferences of the year is that there are real takeaways & in depth information from the panels thats not rehashed as often seen at other conferences.
I have provided my presentation below which was an overview of the importance & major players of location services as well best ways to increase visibility & monetization with both the local web and applications.
I personally used several location services while in Seattle especially FourSquare & Yelp, while trying out a new one being PicPlz at my favorite Seattle bar, Cyclops.
PicPlz allows you to take a picture and immediately ties the coordinates with the nearby location and posts on both FourSquare & Twitter.
I also was the Q&A moderator for the Mobile Paid Search panel which I felt was interesting for many reasons, but especially with Android being an integral part of all the presentations, where a year ago I first spoke about this upstart mobile software stack from Google which was often brushed off as DOA to the mighty iPhone at the time.
What should NOT be brushed off is one of the most important SMX Advanced lessons which I will share at Search Engine Journal later this week and that is, DO NOT BEAT MATT CUTTS AT POOL!