Mobile SEO at Affiliate Summit East & SES San Francisco

by Michael Martin on August 25, 2010 · 0 comments

in Mobile,SEO

michael martin affiliate summit east 2010 in new york city

Mobile SEO has gone from coast to coast last week as I spoke at both Affiliate Summit East in New York City & SES San Francisco.

Its great that mobile is finally getting increased attention at search conferences as the mobile web becomes an increased focus of Internet marketers.

I give credit to the iPhone for opening the mobile web up to the masses, especially in the United States, but I feel its Android thats expanding it further & on a larger scale.

This is why my solo presentation at Affiliate Summit East in the Midtown Manhattan Hilton was labeled Android Affiliate Mobile Marketing.

This is the first ever Android session at Affiliate Summit as its point was explain mobile’s importance to affiliates and Android’s role in expanding their opportunities in the mobile space.

The audience of affiliates had great questions mostly centering around if they should focus on mobile applications or mobile websites for affiliate programs as I feel the foundation of an affiliate mobile approach should have a mobile website at its core.

As far as affiliate programs themselves, those offered by OpenTable, Spafinder, Restaurant.com look to be attractive options in the mobile location space.

Straight from New York City I went to SES San Francisco being held at Moscone West which is where Apple goes to introduce the latest iPhone and Google has Google IO.

There I spoke on a panel with Cindy Krum, Sandeep Aggarwal & Paul Cushman called Getting Mobilized! Mobile Marketing Strategies.

The panel had a strong showing as it was one of the most packed sessions of the entire conference which mirrored the increased importance mobile has in search.

Here I spoke on Android’s importance to Internet marketers and how to be prepared and get an edge in Mobile SEO.

The questions from the Internet marketers in the audience concerned technical signals within mobile SEO, which currently center around location and mobile rendering, but I feel microformats will become a much larger factor going forward.

It was exciting to hear from webmasters how much mobile traffic they are now getting and the interest in getting more of it.

I also found it telling that this interest is happening now, when I asked for a show of hands of who had an Android phone, approximately half the audience raised their hand.

This is a far cry when I first started talking about Android at conferences almost 2 years ago when nearly everyone had an iPhone or Blackberry, which may explain why the mobile web then was only a passing interest.

This session was also covered at TopRank & Internet Marketing Gorilla.

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