As the Mobile Web Grows so does Monthly Mobile Marketing Reports

by Michael Martin on July 7, 2010 · 0 comments

in Mobile

mobile developer mindshare

After a June that saw the iPhone 4 as well the HTC Evo 4G, Droid X, & Samsung Galaxy S Android phones debuting to usher in more mobile web users, we then enter the first week of July ushering in a slew of monthly mobile marketing data reports.

Vision Mobile goes over the migration of developer mindshare as iOS & Android dominate for developers well beyond their unitshare of the mobile world as developers realize their growth potential with the iPhone seen as best for the short term while Android is viewed as the best long term play.

Distmo highlights that the Android Market has, by far, the most free apps while iPhone users shell out the higher dollars for more games.

AdMob summarizes that smartphone traffic more than doubled to almost half of all mobile traffic as both Android & iOS (iPhone, iPad, iPod) users spend about 80 minutes a day on mobile apps while downloading about 9 apps a month.

ABI Research forecasts more than 5 Billion mobile subscriptions by the end of 2010 worldwide.

Taptu presents the mobile touch web using June to highlight the sports realm where it states only the large players are developing both a mobile friendly website & mobile applications such as ESPN & Fox Sports while medium to small sites are neglecting both, so there is an opportunity to differentiate yourself in that site space with either mobile approach.

Millennial Media put out its S.M.A.R.T. report showing increased mobile use heading into the Summer with school letting out as well increased use of rich media mobile ads along with a 279% increase in sports focused apps largely due to the World Cup.

Forrester Research stated 75% of online retailers have or are developing a mobile strategy while only 20% of them have a fully implemented mobile strategy in place.

They all summarize the point of hammering out a mobile strategy and executing now as mobile’s potential has been heralded for years in order to prepare for the market that is now expanding so drastically.

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