Mobile coupons present a cost effective marketing technique for businesses & saves both trees and consumers from clipping coupons and stuffing them into wallets or purses.
One of the main takeaways in the recent Millennial Media S.M.A.R.T report for April 2010 is that mobile coupons are an increasing part of marketing for retail & restaurants.
So much so that the Yankee Group believes that mobile coupon redemption will increase eleven-fold by the end of 2010 and Jupiter Research predicts $6 Billion in redemption value and 200 Million mobile coupon users by 2013.
The Mobile Marketing Association took this a step further that for the most effective mobile marketing includes when mobile coupons and offers are not only hyper-locally targeted, but are also targeted by context and time of day.
Incidentally the April 2010 Millennial Media Scorecard for Mobile Advertising Reach and Targeting (SMART) report also cites that Android ad requests have increased 282% this year vs 1.5% for Apple products.
Business can also remove the costs of credit card machines with a simple attachment for the iPhone & Android devices using Square from Twitter cofounder Jack Dorsey.
While removing the need for plastic credit cards themselves also prevents consumers from carrying a George Costanza wallet from happening with the use of a mobile device to make actual payments using not only PayPal but MasterCard & Visa directly.
No more stuffing your wallet with movie, concert, event, & even airline tickets with mobile ticket scanning.
Even hotel keys won’t be needed for your wallet as the Holiday Inn is trialling using your smartphone as a room key.
Next will be replacing car keys with mobile devices as Android has already been selected by OnStar & GM’s Chevy Volt for both location & maintenance services via mobile device.
Now the question is if businesses & consumers are comfortable with operating & purchasing solely through a mobile device.